1.0 The timeline
1.26 The futuremakers
We are futuremakers, living in an age when destiny doesn’t have to be entirely random, a world where everything can be made and measured.
1.25 An emergent ‘us’
This is an age of two-way interactivity, where every digital human has a voice, an imagination and a unique ability to contribute.
1.24 And they went in two by two
The essence of code is binary, it’s made up of 0’s and 1’s. These bits and bytes of code are protein chains for digital life. You could call them the double helix’s of our digital DNA.
1.23 Open access and the human condition
‘Welcome to the future’, the app’s release note says. ‘This has never been done before in history’ it goes on.
1.22 A New Era?
If data is ‘the new oil’, as it’s sometimes described, and attention is a currency, then how now do we make the best use of all their riches?
1.21 Nascent stages
Looking at the first years of the 21st Century with the benefit of some hindsight, we can see perhaps the digital world is something only now sufficiently mature for us to have a semblance of understanding about it.
1.20 Arriving at the intersection
This is the greatest A/B test of all time. A test to find the brightest and best path for us as digital humans.
1.19 About digital genomics
The human genome was fully mapped in 2000 C.E. It may follow that the entire universe of human activity and all its technical connections is fully mapped and monitored in just a few short years.
1.18 On shape shifting
Digital technology enables us to record history and chart the progress of humankind in ways that were previously unimaginable. Insights from any number of chapters from the past can be recalled in an instant now and placed at our fingertips.
1.17 Rewiring our ways
Since the beginning of the 21st Century, what used to be referred to as ‘industrial-scale’ to denote size has been completely redefined by companies like Amazon, Ebay, Google and Facebook.
1.16 A gradual embedding
Machinery and hardware have embarked on a noble quest over the last 30 years, a journey towards being smaller and more convenient.
1.15 Oh hai, computer revolution
‘Necessity’s the mother of invention’, it has been said, and the Second World War was the catalyst for something equally seismic: The age of data, together with our growing human dependency on machines and artificial intelligence.
1.14 Honing the method of reach
During those glamorous ‘Mad Men’ years, the ‘Don Draper’ maestros in the real world included people like Bill Bernbach and David Ogilvy who produced these two famous press ads in the 1960’s.
1.13 Setting out the sales stall
With the arrival of the factory came the mass market. Factories made it possible to produce products and trade resources on a scale far greater than anything previously thought possible.
1.12 Complexity, classification and consciousness
A great many new scientific disciplines emerged as a result of the Industrial Revolution. They included new fields of professional practice such as engineering, design and several branches of medicine.