history

Looking at the first years of the 21st Century with the benefit of some hindsight, we can see perhaps the digital world is something only now sufficiently mature for us to have a semblance of understanding about it.

This is the greatest A/B test of all time. A test to find the brightest and best path for us as digital humans.

Machinery and hardware have embarked on a noble quest over the last 30 years, a journey towards being smaller and more convenient.

‘Necessity’s the mother of invention’, it has been said, and the Second World War was the catalyst for something equally seismic: The age of data, together with our growing human dependency on machines and artificial intelligence.

Put aside features and plugins. At its core, social media is simply a way of relaying information, a practice nearly as old as the hills.

The chronology of human connectivity, from pre-history to the present day.